A Marketing Study of Consumer Preference for Quick Commerce in Mumbai & Thane

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Research in Action

Consumer vs Commercial Laptops & Their Marketing Approaches

Researcher & Analyst

Comprehensive primary and secondary research identifying differences between consumer and commercial laptops — examining customer segments, buying behavior, product positioning, and the marketing strategies of leading manufacturers.

Tools

ExcelWordPowerPointOnline Research

Key Focus

Consumer vs Commercial BuyersProduct PositioningMarketing ApproachesPurchase Decision Factors

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Project 2

Researcher & Data Analyst

A consumer behavior study analyzing factors influencing quick commerce adoption — evaluating expectations around delivery speed, convenience, pricing, product availability, and overall satisfaction across Mumbai & Thane.

Tools

SPSSExcelGoogle FormsPowerPointWord

Key Focus

Consumer PreferencesDelivery ExpectationsCustomer SatisfactionMarket TrendsDigital Behavior

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